Internal — Founders only

GTM Launch Plan

A working set of ideas for how we go to market.

Not a finished plan — a brainstorm. Things an agile team launching a new consultancy or studio could try first to get traction, learn fast, and find what works.

01 — Objective

What are we trying to do?

Take the business, the offer and the team to market as fast as possible. We know what we can do, our approach, and our message — the question is how we get it out there.

Get the offer out there

We know what we do, who we are, and how we help. The job now is putting it in front of the right people fast.

Win first foundational customers

Land early paying clients to prove the model, sharpen the message and create the first round of case studies.

Learn fast, iterate faster

Test channels, offers and messaging in market. Double down on what works. Drop what doesn't.

02 — Positioning

Why we win

We help businesses move from AI curiosity to working AI systems.

Them

Traditional Consultants

Strategy decks
Recommendations only
Slow execution
Expensive

Them

Software Agencies

Build what they're told
Junior-heavy teams
Weak business understanding
Limited AI-native thinking

Them

Internal Teams

Overloaded
Experimentation without execution
Slow delivery
Fragmented capability

CXO Studio

Senior operators
Builders, not just advisors
AI-native
Strategy + execution
Commercially minded
Rapid MVP capability

03 — GTM Philosophy

What we sell

Nobody buys

AI agents
LLM integrations
Prompt engineering
Automation workflows

They buy

Fewer missed appointments
More leads
Faster customer response
Lower admin costs
Better conversion
Clearer reporting
Reduced agency dependency

04 — How we get out there

Three activities to start with

Layered, not sequential — start warm, build content, then bring automation in once we know what's landing.

Network, referrals & events

Start with the people who already know us. Tap warm contacts, get to events, and have direct conversations about what we do.

Outreach to colleagues, ex-clients and friends
Phone, message and intro asks
In-person events and meetups
Founder-led referral conversations

LinkedIn collective content

All six founders posting consistently — using real use cases and projects we've delivered to attract inbound interest.

Use-case led posts and stories
Founder POV and lessons learned
Cross-amplification across our networks
Lightweight content cadence

AI-assisted outbound

Layer in automation tools — email, LinkedIn, maybe paid — to broaden reach once the offer and message are validated.

AI-personalised email sequences
LinkedIn outreach automation
Small-budget paid demand testing
Iterate based on response

05 — Sell on solutions

Lead with what we've built

Document real projects we've already delivered. Sell concrete solutions and outcomes, not abstract capability.

Jack

AI calling & appointment bot

Voice AI for booking, reminders and recovery — proven to reduce no-shows and recover lost revenue.

Colin

Sales KPI dashboard

Unified sales performance view pulling pipeline, conversion and rep activity into one decision-making layer.

Simon

SMB sales forecasting & P&L

Forecasting and financial visibility system tailored for small businesses — clarity on cashflow, margin and growth.

Studio

AI customer support agent

Conversational AI for web, WhatsApp and support channels — qualifying, answering and converting around the clock.

Studio

Website rescue + AI upgrade

Modernising legacy sites and embedding practical AI — faster and cheaper than a traditional agency rebuild.

Studio

AI opportunity audit

Rapid diagnostic to surface the highest-ROI automation and AI plays inside an existing business.

06 — Productised Offers

Quick-win entry offers

AI Opportunity Audit

Find your quickest wins.

Rapid review of business workflows to identify practical automation and AI opportunities.

AI Appointment Recovery

Reduce missed appointments and recover lost revenue.

AI voice reminders and confirmations to reduce no-shows for clinics, dentists, healthcare providers and service businesses.

AI Customer Support + Sales Agent

Convert more visitors into conversations.

AI assistants for websites, WhatsApp and customer channels to answer questions, qualify leads and convert interest.

Website Rescue + AI Upgrade

Stop overpaying for slow delivery.

Modernise outdated websites and add practical AI functionality faster and cheaper than traditional agencies.

Business Intelligence Dashboards

See your business clearly.

Clear operational dashboards combining key metrics into a single decision-making view.

Automated Lead Generation

Build pipeline consistently.

LinkedIn, email, outreach and automation systems that create predictable sales conversations.

07 — Sales Funnel

Customer journey

Awareness

Conversation

Audit

Proposal

Build

Retainer

Case Study / Referral

08 — First Customer Strategy

Reduce buying friction

Rather than trying to close large transformation projects immediately, we focus on low-risk entry offers, pilots and rapid wins that build trust.

Tier 01

Free Discovery Call

Tier 02

AI Audit

$5K–$15K

Tier 03

Pilot Sprint

$15K–$100K+

Tier 04

Retainer / Ongoing

TBC

09 — Proof Engine

Turn every win into sales fuel

Testimonials

Before / after metrics

Screenshots

Walkthrough videos

Case studies

Referral introductions

10 — 6-Week Launch Sprint

Launch timeline

Two weeks to set up. Two weeks of warm network outreach. Two weeks layering in AI-assisted outbound and paid testing.

Weeks 1–2

Set-up

Website live and offers defined
Messaging and positioning finalised
Founder prospect lists built
Content templates and outreach assets ready

Weeks 3–4

Network outreach

Warm outreach across all six founder networks
LinkedIn posting cadence live
Events, intros and direct conversations
First discovery calls and audits booked

Weeks 5–6

Scale via AI outbound

AI-assisted email and LinkedIn sequences
Small-budget paid demand testing
First pilots proposed and won
Capture testimonials and case studies

Speed beats perfection

Get conversations. Win pilots. Build proof. Scale from there.